Marketing Portfolio
Form & Function
Northwestern’s premiere student-run pre-professional marketing club.
Form & Function (F&F) partners with local small businesses and startups to offer a full suite of marketing capabilities across B2B and B2C strategy, market research, brand and multimedia design, web design, SEO, social media, event marketing, campaign implementation, ambassador programs, etc.
F&F x Kiki’s Krack
We led a seasonal Valentine’s campaign that generated a 300% increase in sales Kiki’s Krack. I filmed and edited seven short form videos, five for the campaign (posted) and two evergreen (to be posted), which reached 30k+ viewers. I also designed potential brand logos and completed a SWOT analysis.
F&F x Evanston Stitchworks
I worked primarily in strategy and design, meeting with founder Amalia Malos to provide competitive analyses and pitch event and social media strategy. I also assembled and pitched a brand guide and designed flyers and social media posts to promote events.
F&F x Artisan Chicago
Won the F&Effie Award for “Best Strategy”
In F&F’s first foray into Business-to-Business marketing strategy, I interviewed seasoned buyers in order to learn what pitches stood out and how they find new products, as well as broke down general strategies and a competitive analysis, providing clear goals to expand and refine their B2B and social media strategy. I also provided critique and suggestions to improve their web design, created a brand guide, and designed social media posts
“Secondhand” Marketing Campaign (Communications: Influence and Design Final Project)
To combat fast fashion and the environmental waste caused by throwing away still usable clothing, I wrote and designed the short narrative animatic advertisement “Secondhand.” In order to persuade the audience to mitigate fast fashion waste by buying secondhand clothing, I used a gain-frame message suggesting that buying secondhand clothing is beneficial to the audience. My team surveyed 22 Gen Z young adults to test the ad’s efficacy. The results of a pretest-posttest experiment show a significant increase in likelihood of buying secondhand the next time the viewer goes shopping for clothes. Specifically, after watching the message, participants were less likely to care about the newness of their clothing, more likely to want to avoid environmental waste, and more likely to value the style of secondhand clothing. The practical use of these results demonstrates that this animatic is effective among Gen Z young adults and therefore may be utilized to promote secondhand clothing in anti- environmental waste campaigns.
KAYU Design - Marketing, Design, and Operations Intern (Summer 2023)
KAYU Design: a sustainable and ethical lifestyle brand for bags, sandals, home goods, and accessories.
Following their brand aesthetic, I created content for Instagram and designed a holiday card for their patrons. I also organized and digitized their inventory for their annual sample sale.
To the right: a photoshoot with my dog, Bailey, and a matching St. Tropez tote for National Dog Day.
Below: a holiday card for their patrons, featuring their bestselling Jen clutch in a cozy Napa Valley weekend setting.
Pathways College Counseling Social Media
I started Pathways College Counseling with two friends to offer more affordable and flexible college counseling, research, SAT, and editing for high school students. Following a brand guide I created, my associate and I designed introductory posts marketing our business to prospective clients and introducing ourselves and our services
@llysi.n.wong